Branding and personal branding are fundamental elements for an effective self-promotion strategy. Create an image of one’s business is important to become recognizable to all stakeholders. This training module aims at giving a general overview on branding and personal branding, clarifying the main steps to follow in order to plan a good branding strategy, including a section dedicated to the creation of one’s logo. Furthermore, it will explain the role played by social network to ensure a successful branding strategy, bringing examples of some of the most interesting digital tools available today.

This training module aims at explaining what digital storytelling is. Digital storytelling can play in important role in developing and establishing an enterprise, no matter of its dimension. When planning a marketing strategy, one must consider the potentiality of digital storytelling, its forms, typologies, the elements for an effective deployment, the connection with social networks and the different kinds of audience to be targeted. All these issues are addressed with this training. 

The following module describes the legal aspects of international commerce, customs and international Intellectual Property Rights (IPS). The module is divided into two units. The first one analyses the intellectual property rights in the framework of international trade. It gives definition and examples of IPR, along with some examples of violation of intellectual property rights. The second unit explains the legal aspects of international businesses. Its sections are about some examples of legal issues that may emerge in international business transactions. 

A business model is a company's strategic plan for making a profit. The Business model canvas is a strategic tool useful to graphically represent the business model, and therefore the value proposition, of a company. Internationalization is that process of commercial expansion that aims to broaden a company's operational horizons and expand its presence beyond its national borders. Internationalization strategies can be classified according to the level of product customization and according to the type of foreign presence of the company.

Digital marketing (also known as online marketing) refers to the use of any number of digital channels to advertise and promote products and services. It can also be very useful to approach consumers and understand their behavior.  RACE is a practical framework to help marketers and business owners to plan and manage their digital marketing strategy and improve results from it. This framework consists of an initial planning moment, followed by 4 strategic phases covering the entire customer life cycle.

This training module aims at explaining what Business Etiquette in an international environment is.  It means to provide basic social comfort and creating an environment where others feel comfortable and secure, this is possible through better communication. Some key success factors are country watch, meet representatives, considering the uses. Attitude and visibility are important behavior, dress code, show case of the company, considering the customs. The netiquette is essential in the international business etiquette, so we must keep this in mind. Business etiquette is also a daily challenge.  

This training module aims at explaining what cross-cultural management is. Intercultural management is a management method that consists of implementing strategies and techniques to manage the differences induced by the cultures of individuals within a professional organization. This module allows you to appropriate the culture of your interlocutor and to respect his values. It is about mastering communication with foreign interlocutors or those from different cultures. Working in an international environment requires learning how to manage from a distance and motivate multicultural teams towards common goals. This module explains how to take advantage of a multicultural team in an international context to generate more wealth and value for the company. Having a dual perspective and implementing good practices increases the chances of success and performance.  

This module defines and describes two phenomena: market research and market analysis. It is divided into two modules. The first one looks at market research: definition, objectives, and the different typologies of market research that can be conducted. The second one looks at Market Analysis. It is divided into three sections as well: definition, differences with market research, and the content and structure of market analysis. 

This module defines and analyses the process of Risk Analysis. It starts with giving a definition of it, and then it moves on explaining the different methodologies to execute it. First of all, it gives the distinction between qualitative and quantitative risk analysis. After this distinction it goes on explaining different methods for the realisation of a risk analysis and their areas of implementation. The module is divided into two Units which are then divided into several sections. 

Internationalization may require companies to adapt their product features and branding to meet the cultural and technological needs of the local market. The purpose of this training module is to broaden the understanding of business models, business model innovation and company’s internationalization. In addition to creating models that provide managers and researchers with terminology to describe internationalization through business model innovation, as well as a language that promotes dialogue and shared understanding. When a company decides to internationalize its activities, it focuses on business model innovation. This leads to globalized competition not only in the value proposition of the domestic context, but also in the global acquisition and deployment of resources and activities. It will also affect the improvement of the company's value proposition, the creation of new market channels and segments.