The main objective of Mapping Export Dynamics, Challenges & Opportunities for female-run businesses is to dentify new competitiveness opportunities for female entrepreneurs in the fashion, food, handicraft and digital sectors, leveraging the global demand for these goods from a gender perspective. This type of analysis takes into account the main trends worldwide, highlighting real and concrete favourable circumstances that greatly enhance the empowerment of women entrepreneurs.
The E4F mapping & stock taking report outlines qualitative and quantitative data and information from an intuitive but very critical perspective: with the increasing competitiveness and saturation of local markets, local businesses are constantly looking for new markets and new customer pools; in the digital age, such opportunities are closer than they think and, with the help of some customised triggers, global internationalisation opportunities can be within their grasp in a matter of moments. PR2 provides an operational perspective to empower women's businesses to take advantage of the many opportunities that await local EU companies outside the EU borders.
