Branding is important not only because it sticks in consumers' memories, but also because it allows your customers to form real expectations about your company.

It is a way of standing out from your competitors and communicating what you offer and why you are the best choice. With your brand you can convey a particular feeling or image to your potential customers.

The purpose of branding is to enable potential customers to quickly and easily understand what you stand for and what you have to offer.

This is important, because a strong brand image has a huge impact on how your customers (and potential customers) react to your products (and prices).

It is critical that your company's logo and graphic identity match the attitudes, wants, and needs of your target group.

1. Establish who you are and who you want to address.

What does your company represent? How do you position yourself in the marketplace? What type of customer do you want to target?

2. Define the style of your logo

There are different types of logos that are the result of a varied combination of fonts and graphic elements.
In some cases, we have examples of pure "text logos" or "graphic logos".

Of course, your logo can also combine both graphic elements and fonts in different ways.

Finding the right option for you depends on one hand on the essence of your brand, and on the other on the name and degree of notoriety of your company.

In case of start-ups, whose reputation is still undefined, the logo must first be created. For this reason, the brand name absolutely must be included in the logo

3. Choose the right colours
Colours have a huge psychological impact: each colour is associated with certain emotions.
Try to limit yourself to one or two colours, or at most three.

4. Find the perfect font for your business

If your logo contains fonts, the next step is to choose the appropriate font. Ideally, the font and image should not only stand next to each other, but also reinforce each other.

It is essential that the font fits perfectly not only with your logo, but also with your corporate identity.

On Google Fonts you will find an overview of the different types of fonts.
 

5. Add the final adjustments

The logo, color choice, and font were revised and coordinated with each other at the same time.

Sometimes it's helpful to spend a few days on something else, and then go back to work on your logo with a clear head. Also, be sure to check exactly what file formats you will need for the logo to avoid complications in the future

1. Improves public perception.
Social media can be used to build an online reputation or to improve an existing one.

2. Increases visibility
Social media is rightly seen as one of the most effective networking tools.

3. You can address your target group
Social media creates numerous touch points with potential customers, allowing you to market your products more effectively.

4. Customer loyalty increases
You will be able to respond promptly to any complaints, questions and suggestions from your customers who leave a review on your site. Quick responses create greater customer trust in a brand.

5. Increase the power of marketing
You can use other marketing channels, such as your blog, newsletters, webinars, and other offline or online events to give a boost by exploiting the power of social media.

You should create accounts for your business on all major social media networks. By adding your company's design and important information, people will be able to recognize it.

1. Use a uniform style

Be sure to use the same versions of logos, fonts, color schemes, graphic templates, etc. on all your social media platforms.

2. Comply with image size requirements
The size, resolution and parameters of your logo
must meet the requirements of any social media platform.
 

3. Use simplified logos.

If a social media platform requires a small profile picture, it might be a good idea
to use a simplified version of the logo, such as without text.

4. Make your profile picture and cover image stand out.

It is important that your profile image and your cover image have the same design and colour scheme.
 

5. Optimize pages for the of mobile devices.

It is important to test your page on different devices
such as a regular computer, laptop, tablet and smartphone.

Namecheap.
This is a free Web tool that automatically
generates abstract-type logos
that you can then customize directly
in your browser before downloading them to your PC.

Canva. It is a free online service (in its basic version) that allows you to design logos, flyers, graphic content for the Web and more directly online from ready-made symbols and shapes, and also to upload images and customized content. It allows you to download high-resolution versions of the logo being created, even as PDFs.

Inkscape is a totally free and open source program
available for Windows, macOS and Linux
that allows you to create a vector logo
 

Another very powerful software is Adobe Illustrator: it is the vector graphics software employed by professionals in the field to create logos. The program offers 7-day free trial, after which you need to subscribe to a fee-based plan.
 

Logaster:
allows you to create and download
logos specially adapted to various social media platforms.